Every epic was designed with one goal in mind: to make complex conversations simpler, clearer, and more engaging. From initial concept sketches to the final visual tools, discover the intentional process behind our epics, crafted to help teams collaborate, innovate, and communicate more easily.

We didn’t just create visuals — we built communication tools for the way the brain truly works. Each epic is a carefully designed metaphor that makes abstract or complex ideas tangible, relatable, and easier to work with.

• Meaningful Metaphors: Every epic symbolizes key concepts or ideas through clear, intuitive imagery — tapping into the brain’s natural way of thinking in pictures, analogies, and sensory experiences. They activate language, memory, and senses together, making ideas stick faster and more deeply.
• Practical Application: Designed for everyday facilitation, ensuring ease of use across diverse settings. Teams can move, group, and arrange them to model real-world complexity, prioritize ideas, and dynamically build shared understanding — making systemic thinking natural and intuitive.
• Inclusive Design: Universally understandable across cultures, languages, and thinking styles, epics help everyone express ideas without needing the perfect words. They lower communication barriers, support psychological safety, and create space for human connection — allowing emotions, insights, and experiences to surface safely.

epics balance scientific insights from visual communication, cognitive psychology, neuroscience, and facilitation methods, combined with inspired, creative designs that resonate emotionally.

• Visual Communication Principles: Simple, intuitive items ensure instant comprehension. Distinct colors for recognition and conveying meaning effectively.
• Cognitive Psychology: Designed to capture attention, reduce cognitive load, and support memory through visual structure, chunking, and dual coding.
• Neuroscience: Designed considering how the brain perceives, processes, and remembers visuals. Crafted to engage multiple brain regions responsible for object and color recognition, facilitating intuitive understanding through familiar metaphors.
• Creative Inspiration: Metaphors and symbolic visuals that spark curiosity, activate the brain’s reward system, and stimulate creative thinking.

Our epics emerged from extensive collaboration with professional facilitators, communication experts, and users like you. We tested, iterated, and refined every design through real-world use, ensuring maximum effectiveness.

• User-Centric Approach: Rigorous feedback loops with facilitators and participants.
• Real-World Testing: Continuous refinement based on workshop outcomes and user insights.
• Co-creation Philosophy: A design process deeply rooted in the practical needs of facilitators and teams.